Browse guides
Customize your strategy & brand
Everything Orchestra generates — posts, emails, ads — flows from your strategy. The more accurate it is, the more on-brand and effective your content becomes.
Where your strategy comes from
Orchestra builds your initial strategy automatically from your website analysis and onboarding answers, captured in your Marketing Blueprint. It covers:
- Positioning — what you do and what makes you different.
- Audience — who you're trying to reach.
- Content pillars — the recurring themes your content rotates through.
- Channel mix — where it makes sense for you to show up.
Refine it
Open Strategy to review and adjust. It's a living document — update it whenever your business shifts (new offer, new audience, new season), and future content follows the changes.
Good things to keep current:
- Brand voice — formal vs. casual, playful vs. authoritative.
- Audience details — who they are, what they care about, what they object to.
- Offers & priorities — what you most want to promote right now.
Tips
- Be specific. "Busy parents who want quick, healthy dinners" beats "everyone."
- Revisit after a few weeks of posting — your best-performing themes are a signal to lean in.
- Keep your website up to date too; re-analysis pulls from it.