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Create & publish your first post

Orchestra generates on-brand posts from your strategy — you review, tweak, add a visual, and publish (or schedule) to any connected channel.

Before you start

Connect at least one channel first:

1. Generate content

Open Content and generate a post. Orchestra drafts copy that fits your brand voice, audience, and content pillars from your strategy. Your Blueprint already created a few starter posts you can begin with.

2. Edit and add a visual

Refine the caption — adjust tone, length, hashtags, or call to action.
Add a visual: upload your own, pick from stock, or generate an image.
Preview how it looks per channel (each platform has its own format).

3. Choose your channels

Select which connected channels to publish to. The same post can go to several at once; Orchestra adapts the format for each.

4. Publish or schedule

Publish now sends it immediately to the selected channels.
Schedule picks a date and time, and Orchestra posts it automatically.

After publishing, you'll get the live links and can track performance from your dashboard.

If a post fails to publish, it's almost always an expired channel connection — reconnect the channel in Settings → Connections and retry.