Can I edit the strategy?

Yes. Every section is editable: positioning, audience, channel mix, content pillars, ad targeting, posting cadence — all of it. Edits reshape the downstream content, ads, and emails on the next generation pass.

What if my business changes?

Re-run the brief whenever you want. The strategy regenerates and the calendar rebalances. Old approved content stays as-is — only future generations follow the updated plan.

Can I import my own strategy?

Not yet. Today, you write the brief — Orchestra generates the strategy from your answers, not from an uploaded document. Importing an existing strategy doc or brand book is on the roadmap.

How is this different from a marketing consultant?

A consultant delivers a deck and walks away. Orchestra delivers the same strategic thinking and then runs the campaigns it prescribes — content, ads, and email — every month, against your accounts.

Does the strategy update over time based on performance?

Yes. Posts and ads that perform well get reinforced in the next batch. Channels that under-perform get less budget or cadence. The strategy stays alive — it isn't a frozen document.

Tell us about your business once. Get a marketing strategy and months of content, ads, and emails ready to publish.

Most AI marketing tools generate posts. Orchestra generates the strategy — positioning, channel mix, cadence — and then executes it across every channel. One brief in. A complete plan and the work to deliver it out.

Orchestra strategy generator showing a generated marketing plan with positioning, channel mix, and a 90-day calendar

Why most strategy stays on a shelf

Strategy is the part of marketing nobody finishes.

€5K–€20KStrategy consultants charge for a deck that sits in a drawer
Most small businesses post content without a documented strategy at all
Strategy without execution = nothing actually changes

Orchestra generates the strategy and runs it for you — the gap between the doc and the work disappears.

How it works

From a 15-minute brief to a quarter of marketing in motion.

No agency onboarding, no consultant hours, no blank canvas.

1
Describe your business
A guided form — sector, audience, competitors, current goals, brand voice. Takes about 15 minutes.
2
Get your strategy
Positioning, content pillars, channel mix, posting cadence, ad strategy, email sequence, and keyword themes — generated together so they reinforce each other.
3
Approve the plan
Review every section, edit anything, lock the parts you like. Nothing executes until you say go.
4
Watch it execute
Months of content, ads, and emails auto-generated against the strategy and queued for your approval.

Capabilities

Strategy that actually drives the work.

Every output traces back to a decision you approved.

Multi-channel calendar from one brief

Social posts, ads, and emails slotted into a single calendar — not three disconnected schedules.

Multi-platform formatting

Same idea reshaped for Instagram, LinkedIn, X, TikTok, and Facebook automatically — not copy-paste. Each platform gets the format, length, and tone its audience expects.

Performance feedback loops

Posts that hit get more weight in the next batch. Channels that lag get rebalanced. The strategy adapts month over month.

Approval workflow

Nothing publishes without your sign-off. Edit, reschedule, kill — your accounts stay yours.

What you get

Real artifacts, not a deck.

Sample strategy document page showing positioning statement and channel allocation

Your strategy document

Positioning, audience, competitors, channel mix, and 90-day priorities — exportable to PDF.

Content calendar

Three months of posts, emails, and ads — color-coded by channel, scheduled and ready for review.

Generated Instagram post draft showing copy, image, and hashtags

Generated post in your voice

Each post carries the strategy decisions baked in — pillar, audience hook, CTA, hashtags, image direction.

Honest fit check

Who this is for.

Best for

Founders without a marketing team
Small businesses outgrowing ad-hoc content
Brands tired of agency retainers and slow turnaround
Anyone whose marketing feels random month to month

Not for

Enterprises with a dedicated CMO and existing strategy team
Pure brand-awareness campaigns with no measurable goal
Businesses without a website or way to convert traffic

How it compares

Strategy plus execution, in one place.

Versus the three places strategy work usually goes.

Capability	Orchestra	Generic AI content tools	Marketing agencies	Strategy consultants
Includes a written strategy	Yes	No	Yes	Yes
Executes across channels	Yes	Content only	Yes	No
Time to deliver	Hours	Instant per post	4–6 weeks	4–8 weeks
Monthly cost	From €29/mo	€20–€100/mo	€3K–€10K/mo	One-time €5K+
Ongoing or one-time	Ongoing	Ongoing	Ongoing	One-time
You own the accounts	Yes	Yes	Sometimes	Yes

Orchestra

Includes a written strategy: Yes
Executes across channels: Yes
Time to deliver: Hours
Monthly cost: From €29/mo
Ongoing or one-time: Ongoing
You own the accounts: Yes

Generic AI content tools

Includes a written strategy: No
Executes across channels: Content only
Time to deliver: Instant per post
Monthly cost: €20–€100/mo
Ongoing or one-time: Ongoing
You own the accounts: Yes

Marketing agencies

Includes a written strategy: Yes
Executes across channels: Yes
Time to deliver: 4–6 weeks
Monthly cost: €3K–€10K/mo
Ongoing or one-time: Ongoing
You own the accounts: Sometimes

Strategy consultants

Includes a written strategy: Yes
Executes across channels: No
Time to deliver: 4–8 weeks
Monthly cost: One-time €5K+
Ongoing or one-time: One-time
You own the accounts: Yes

Pricing comparisons reflect typical ranges based on publicly listed pricing pages and industry surveys, not specific competitor quotes.

Pricing

Strategy plus execution included on every plan.

Plans from €29/mo

There is no upcharge for the strategy itself. It's the foundation of every Orchestra subscription.

Frequently asked

Strategy questions, answered.

Get a marketing strategy and the work to deliver it.

14-day free trial. No credit card required on iOS.

Cancel anytime. Your accounts stay yours.