Does Orchestra publish campaigns to ChatGPT directly?

Yes. Add the API key from your OpenAI Ads Manager account (Settings → General → API Keys) and Orchestra creates the campaign, its ad groups and ads paused in that account. You activate it from Orchestra or in Ads Manager, and nothing spends until you do. Prefer not to share a key? Export the bulk-upload workbook and import it yourself.

What are Context Hints?

ChatGPT Ads target conversational contexts rather than keywords. A Context Hint describes a conversation where your ad is relevant — for example "small businesses comparing AI marketing tools". Orchestra writes them from your Brand DNA, strategy and, where your plan includes it, your AI visibility analyses, and shows where each one came from.

Do I need GEO / AI Visibility for this?

No. The base campaign is built from your website, Brand DNA and marketing strategy and is a complete campaign. AI visibility topics and, on plans with Advanced AI Visibility, competitor visibility gaps make the targeting sharper when you have run those analyses.

Does it use my Ads Studio allowance?

Yes — one ChatGPT campaign plan counts like one Meta or Google campaign plan on your plan, and publishing it into your account counts as a launch on the same terms as a Google launch. Editing, regenerating hints, regrouping and re-downloading a workbook you already generated do not count.

Is Orchestra affiliated with OpenAI?

No. Orchestra is an independent product. It publishes through OpenAI's public Advertiser API with your own key and produces workbooks in the format OpenAI Ads Manager accepts for bulk upload; it has no OpenAI partnership or certification.

Create ChatGPT Ads with your real marketing intelligence.

Turn your website, Brand DNA, marketing strategy and AI visibility insights into campaign-ready ChatGPT Ads — Context Hints, themed ad groups and multiple creative variations — created paused in your own ChatGPT Ads account, or exported in OpenAI Ads Manager's bulk-upload format.

Get My Marketing Blueprint

Example output

Northstar Coffee · fictional business · example shown in English

Conversation targeting drafted from the same strategy

The example shows one themed ad group with its Context Hints and two ad variations, ready to export for OpenAI Ads Manager and reviewed before upload.

Ad group theme: Team workspace for small teams
Status: Workbook export — paused on upload

Context Hint: small teams looking for a work-friendly café with meeting space.
Two ads within the 24-character title and 48-character copy limits.

Next action: Download the workbook, import it in OpenAI Ads Manager and activate when ready.

Why ChatGPT Ads are different

No keywords, no audiences — just conversations.

ChatGPT Ads target conversational contexts, not search keywords or interest audiences. Most businesses have never written one.
OpenAI Ads Manager expects a structured bulk-upload workbook: campaigns, ad groups, Context Hints and ads in an exact format.
Guessing what people ask an AI assistant about your category wastes budget on the wrong conversations.

Orchestra already knows your business, your customers and — where your plan includes it — what people ask AI assistants about your category. Ads Studio turns that into a ChatGPT Ads campaign you review, then publish paused into your own account or export as a workbook.

One strategy. Three paid channels.

ChatGPT Ads is one channel of Ads Studio.

All three launch from Orchestra into your own accounts — ChatGPT with your Ads Manager API key, or as an OpenAI-ready workbook. Same Blueprint behind all three.

Meta Ads

Reach audiences through social discovery — audiences, creatives and budget drafted for your approval, launched into your own account.

See Ads Studio

Google Ads

Capture active search demand — keyword clusters, responsive search ads and negatives, launched paused into your account.

See Ads Studio

ChatGPT Ads

Reach relevant conversational intent — Context Hints, themed ad groups and multiple ad variations, created paused in your ChatGPT Ads account or exported for OpenAI Ads Manager. You are here.

See pricing

Every channel draws on the same website analysis, Brand DNA and marketing strategy — and, where your plan includes it, the same SEO and AI visibility intelligence.

How it works

Generate, review, publish, activate.

Built from intelligence you already have in Orchestra. Nothing serves or spends until you activate it.

1
Generate the campaign
Orchestra drafts the objective, conversation targeting, themed ad groups and ad copy from your website, Brand DNA and marketing strategy.
2
Review and edit
Rename groups, edit every Context Hint, title and copy, add or remove ad variations, and choose the square image. Hard limits are enforced as you type.
3
Publish into your ChatGPT Ads account
Connect the API key from your OpenAI Ads Manager account and Orchestra creates the campaign, its themed ad groups and ads there — every one of them paused. Prefer to upload yourself? Download the OpenAI-ready workbook instead.
4
Activate when you are ready
Check the campaign, then activate it from Orchestra or in OpenAI Ads Manager. Daily results sync back into Ads Studio. Ad spend is billed by OpenAI to your own account.

Capabilities

Campaign-ready ChatGPT Ads from the intelligence you already have.

The same generator improves as your Orchestra intelligence grows.

Built from your business

Your website, Brand DNA, Blueprint and marketing strategy define who the campaign speaks to and what it offers — no blank-page brief.

Conversation targeting

Instead of keywords, ChatGPT Ads target relevant conversational contexts. Orchestra writes Context Hints in plain language and shows where each one came from.

Themed ad groups, multiple ads

Hints are grouped into 1–3 themes; each ad group gets 2–3 ad variations within the ChatGPT Ads title and copy limits.

Publish or export

Create the campaign paused in your ChatGPT Ads account with your own Ads Manager API key, or download the validated bulk-upload workbook and import it yourself. Nothing serves until you activate it.

Smarter with GEO Intelligence

Your AI visibility insights sharpen the targeting.

Real AI-search topics

Observed topics and category questions from your GEO analyses become conversation targeting, rewritten as intent rather than pasted as raw prompts.

Competitor visibility gaps

With Advanced AI Visibility, conversations where competitors appear and your brand does not are flagged and weighted higher — the opportunities worth paying for.

Campaign intelligence, disclosed

Every campaign shows which sources fed it. Available intelligence depends on your Orchestra plan and completed analyses; the base campaign is always a full campaign.

Honest fit check

Who ChatGPT Ads is for.

Best for

Businesses already advertising on Meta or Google that want a third channel from the same strategy
Categories people ask AI assistants about — services, software, local businesses, considered purchases
Teams with a ChatGPT Ads advertiser account who would rather not write Context Hints from scratch
Orchestra workspaces with AI visibility analyses to draw on

Not for

Businesses expecting Orchestra to manage bids and budgets for them — you set the maximum bid and activate campaigns yourself
Anyone without a ChatGPT Ads advertiser account in OpenAI Ads Manager
Campaigns that need real-time optimisation — results sync into Orchestra daily, not live

How it compares

Versus building the campaign by hand in Ads Manager or with a generic AI writer.

Orchestra starts from your business intelligence and publishes into your account, or produces the exact OpenAI Ads Manager format.

Capability	Orchestra	Generic AI writer	Agency	DIY in Ads Manager
Context Hints from your business and strategy	Yes	From a prompt you write	Yes	No
GEO / AI visibility insights in targeting	Where your plan includes it	No	Manual research	No
Themed ad groups with multiple ad variations	Yes	Unstructured text	Yes	One at a time
Published paused into your account, or a validated bulk-upload workbook	Yes	No	Depends on the agency	No
Monthly cost	From €29/month	$20–$40/mo	€1K–€5K/mo + ad spend %	Free (your time)
Pricing model	Subscription	Subscription	Retainer + % of spend	None

Orchestra

Context Hints from your business and strategy: Yes
GEO / AI visibility insights in targeting: Where your plan includes it
Themed ad groups with multiple ad variations: Yes
Published paused into your account, or a validated bulk-upload workbook: Yes
Monthly cost: From €29/month
Pricing model: Subscription

Generic AI writer

Context Hints from your business and strategy: From a prompt you write
GEO / AI visibility insights in targeting: No
Themed ad groups with multiple ad variations: Unstructured text
Published paused into your account, or a validated bulk-upload workbook: No
Monthly cost: $20–$40/mo
Pricing model: Subscription

Agency

Context Hints from your business and strategy: Yes
GEO / AI visibility insights in targeting: Manual research
Themed ad groups with multiple ad variations: Yes
Published paused into your account, or a validated bulk-upload workbook: Depends on the agency
Monthly cost: €1K–€5K/mo + ad spend %
Pricing model: Retainer + % of spend

DIY in Ads Manager

Context Hints from your business and strategy: No
GEO / AI visibility insights in targeting: No
Themed ad groups with multiple ad variations: One at a time
Published paused into your account, or a validated bulk-upload workbook: No
Monthly cost: Free (your time)
Pricing model: None

Pricing comparisons reflect typical ranges based on publicly listed prices and common agency retainers; they are illustrative, not quotes.

Pricing

Included with Ads Studio.

From €29/month

ChatGPT Ads uses the same Ads Studio campaign allowance as Meta and Google — one campaign plan per platform per month on Starter, no fixed cap on Pro and above — and publishing into your account counts as a launch on the same terms as Google. No per-channel surcharge, no percentage of ad spend. Ad spend is billed by OpenAI to your own advertiser account.