Can Orchestra optimize my existing campaigns, or only new ones?

Both. Orchestra reads your existing Google Ads and Meta accounts after OAuth and surfaces optimization suggestions — bid changes, audience tweaks, keyword pruning — for campaigns you already run. Or it can draft net-new campaigns from a brief. You decide what to apply.

What happens to my Google and Meta accounts if I cancel?

They stay yours. Orchestra connects via OAuth — we never own the accounts. When you cancel, the OAuth grant is revoked and your campaigns continue running exactly as they were when you stopped editing. Nothing pauses, nothing transfers.

How does the draft-first approval workflow work?

Every campaign — new or edited — lands in a draft state in your Orchestra dashboard before it touches your live ad accounts. Review the structure, copy, audiences, and budgets, edit anything, then push to Google or Meta with one click. Nothing goes live without your sign-off.

Can I run Orchestra alongside an agency or freelancer?

Yes. Orchestra is designed to fit alongside existing agencies and freelancers. Your Google and Meta accounts stay connected via your own OAuth, every change goes through draft-first approval, and you can revoke access anytime. Many Orchestra users keep an external partner for paid media while running content and email themselves.

Where does ChatGPT Ads fit in Ads Studio?

It is the third channel, next to Meta and Google, built from the same Blueprint and counted against the same per-platform campaign allowance. Campaigns are created paused in your own ChatGPT Ads account once you connect it with your OpenAI Ads Manager API key (ChatGPT Ads has no OAuth); you can also export them as an OpenAI Ads Manager workbook. The ChatGPT Ads page explains Context Hints and themed ad groups in detail.

Run Meta, Google and ChatGPT campaigns from one strategy.

Most AI ad tools do one channel. Orchestra plans Meta, Google and ChatGPT Ads campaigns in your own accounts — draft-first, created paused, unified reporting — all from the same Blueprint.

Get My Marketing Blueprint

Example output

Northstar Coffee · fictional business · example shown in English

A campaign direction prepared for approval

Orchestra proposes the audience, creative angle and budget direction; the business decides what launches.

Campaign objective: Weekday booking enquiries
Status: Draft — approval required

Retarget engaged visitors with the team-table offer.
Prepare two visual and headline variants for review.

Next action: Approve the audience, variants and budget before launch.

Why running three channels is so hard

Three dashboards, three mental models, three optimization cycles.

Managing Google Ads and Meta in two dashboards means two reports, two optimization cycles, two mental models.
Single-platform AI tools force you to give up half the channel mix to use them.
Most small businesses skip Google entirely because Meta is easier — and leave direct-intent traffic on the table.

Orchestra runs all three channels from one brief, one approval flow, one set of numbers — Meta, Google and ChatGPT Ads, all in your own accounts.

One strategy. Three paid channels.

Ads Studio covers Meta, Google and ChatGPT.

Same Blueprint, same brand, three destinations. Pick the channel — Orchestra already knows the business.

Meta Ads

Reach audiences through social discovery on Facebook and Instagram — audiences, creatives, placements and budget, drafted for your approval.

How launch works

Google Ads

Capture active search demand — keyword clusters, responsive search ads and negatives, launched paused into your account.

How launch works

ChatGPT Ads

Reach relevant conversational intent — Context Hints, themed ad groups and multiple ad variations, exported in OpenAI Ads Manager’s bulk-upload format.

Explore ChatGPT Ads

Meta, Google and ChatGPT campaigns launch from Orchestra into your own ad accounts, draft-first and created paused (Meta and Google via OAuth, ChatGPT Ads via your Ads Manager API key). ChatGPT campaigns can also be exported as an OpenAI Ads Manager workbook.

How it works

Brief once, run on all three channels.

OAuth-connected, draft-first, unified reporting from day one.

1
Connect your accounts
OAuth into Google Ads and Meta — read and write scopes, you keep ownership the whole time.
2
Brief your goals
Audience, budget, conversion target, region. Same form drives both platforms — no duplicate setup.
3
Build campaigns side by side
Use Google's and Meta's required flows — Orchestra prefills the structure from your brief and brings everything into one place once campaigns are live.
4
Approve and monitor
Push live with one click. Unified reporting shows spend, conversions, and ROAS across both platforms in a single view.

Capabilities

Everything you need to run paid media on all three channels.

No ad-ops experience required.

Google Ads search

Campaign creation and ongoing management for Google search — keywords, ad groups, copy, bids, negatives. Ready to launch from one brief.

Meta Ads

Campaign creation and ongoing management for Facebook and Instagram — audiences, creatives, placements, budgets, conversion events.

Unified reporting and budget

One dashboard for both platforms. Track spend, conversions, and ROAS together. Orchestra recommends budget shifts toward the channel converting better; you approve every change.

Draft-first approval

Every campaign and edit lands in a draft you review before it touches your live accounts. Nothing publishes without your sign-off.

What you get

Three channels, one brief in.

Campaign brief input

A guided form that captures objective, audience, budget, and conversion target — same input drives both platforms.

Google Ads campaign output

Search campaign with ad groups, keywords, ad copy variants, bidding strategy, and negative keywords — ready to push live.

Meta Ads campaign output

Meta campaign with audiences, creatives, placements, and budget split — generated to complement the Google strategy.

ChatGPT Ads campaign output

Themed ad groups with Context Hints and several ad variations — created paused in your ChatGPT Ads account, or filled into OpenAI Ads Manager’s bulk-upload workbook.

Connected, not isolated

Your ads learn from the same brief as your content.

Other ad tools see ads in isolation. Orchestra Ads runs in the same system as your strategy, social content, email, and SEO — so each channel makes the others smarter.

Same brief, every channel.
The business analysis that generates your Google + Meta campaigns also writes your social posts and email sequences. Your ads sound like the rest of your brand because they come from the same source.
Content that ranks gets the budget.
When your organic content performs, Orchestra recommends boosting it with paid spend — extending winners instead of starting from zero.

One brief in. Strategy, ads, content, email, SEO out — all built from the same business analysis.

Results, not just spend

Reporting across Meta, Google and ChatGPT; optimisation recommendations for Meta and Google.

Spend is only useful if you can see what it's doing. Orchestra Ads gives you one dashboard for both platforms — no more switching between Google Ads and Meta Business Manager to piece together what's working.

What you see

Spend, clicks, CTR, CPC, conversions, and ROAS — per platform and combined.
Daily, weekly, and campaign-lifetime views.

What Orchestra does for you

Recommends budget shifts toward the platform converting better that week for your approval.
Flags ads that are spending without converting and proposes pausing them.
Suggests new audiences and keywords based on what's already working.

You approve every change before it goes live — Orchestra doesn't make autonomous edits to your campaigns. Same draft-first workflow as content publishing.

Orchestra Ads for small business

Built for small businesses without an ads team.

Most paid-media tools assume you already know Google Ads Editor and Meta Business Manager. Orchestra Ads doesn't. Whether you're a founder, an owner, or a small-team marketer running paid for the first or fiftieth time, the workflow is the same: tell Orchestra what you want, review the draft, launch.

Flat monthly subscription — no percentage of ad spend, no setup fee.
Same workflow whether you spend €500 or €5,000 a month.
Approve, don't author — Orchestra writes the campaign; you approve before it launches.
Your accounts stay yours — cancel anytime and your campaigns stay with you.

Honest fit check

Who this is for.

Best for

Businesses that want Meta, Google and ChatGPT campaigns to come from the same strategy
Founders without dedicated ad-ops or a paid-media specialist
Brands tired of agency markup and slow turnaround
Agencies and consultants managing paid media for multiple clients

Not for

Brand-awareness campaigns with no measurable conversion event
Accounts running only on platforms Orchestra doesn't yet support (TikTok, LinkedIn)
Businesses without a website or way to convert clicked traffic

How it compares

Versus the three other ways to run paid media.

Orchestra plus OAuth account ownership, versus single-platform tools, agencies, and DIY.

Capability	Orchestra	Single-platform AI tools	Agencies	DIY in-platform
Google Ads support	Yes	One channel only	Yes	Yes
Meta Ads support	Yes	One channel only	Yes	Yes
ChatGPT Ads (direct or via workbook)	Yes	No	Manual, if offered	Hand-built workbook
Account ownership	Yes	Yes	Sometimes	Yes
Time to launch	Hours	Hours	4–6 weeks	Days
Monthly cost	From €29/month	$50–$300/mo	€2K–€10K/mo + ad spend %	Free (your time)
Pricing model	Subscription	Tiered subscription	Retainer + % of spend	Free

Orchestra

Google Ads support: Yes
Meta Ads support: Yes
ChatGPT Ads (direct or via workbook): Yes
Account ownership: Yes
Time to launch: Hours
Monthly cost: From €29/month
Pricing model: Subscription

Single-platform AI tools

Google Ads support: One channel only
Meta Ads support: One channel only
ChatGPT Ads (direct or via workbook): No
Account ownership: Yes
Time to launch: Hours
Monthly cost: $50–$300/mo
Pricing model: Tiered subscription

Agencies

Google Ads support: Yes
Meta Ads support: Yes
ChatGPT Ads (direct or via workbook): Manual, if offered
Account ownership: Sometimes
Time to launch: 4–6 weeks
Monthly cost: €2K–€10K/mo + ad spend %
Pricing model: Retainer + % of spend

DIY in-platform

Google Ads support: Yes
Meta Ads support: Yes
ChatGPT Ads (direct or via workbook): Hand-built workbook
Account ownership: Yes
Time to launch: Days
Monthly cost: Free (your time)
Pricing model: Free

Pricing comparisons reflect typical ranges based on publicly listed pricing pages and industry surveys, not specific competitor quotes.

Pricing

Start ads on Starter. Scale them on Pro.

From €29/month

Meta, Google and ChatGPT Ads in your own accounts — one Ads Studio allowance, included from Starter (one campaign plan and one launch per platform per month) with no fixed cap on Pro and above. No per-channel surcharge, no percentage-of-spend on ad spend.

See pricing

Frequently asked

Ads questions, answered.