Campaign brief input
A guided form that captures objective, audience, budget, and conversion target — same input drives both platforms.
Why running both is so hard
Two dashboards, two mental models, two optimization cycles.
- Managing Google Ads and Meta in two dashboards means two reports, two optimization cycles, two mental models.
- Single-platform AI tools force you to give up half the channel mix to use them.
- Most small businesses skip Google entirely because Meta is easier — and leave direct-intent traffic on the table.
Orchestra runs both channels from one brief, one approval flow, one set of numbers.
How it works
Brief once, run on both platforms.
OAuth-connected, draft-first, unified reporting from day one.
- 1
Connect your accounts
OAuth into Google Ads and Meta — read and write scopes, you keep ownership the whole time.
- 2
Brief your goals
Audience, budget, conversion target, region. Same form drives both platforms — no duplicate setup.
- 3
Build campaigns side by side
Use Google's and Meta's required flows — Orchestra prefills the structure from your brief and brings everything into one place once campaigns are live.
- 4
Approve and monitor
Push live with one click. Unified reporting shows spend, conversions, and ROAS across both platforms in a single view.
Capabilities
Everything you need to run paid media on both platforms.
No ad-ops experience required.
Google Ads search
Campaign creation and ongoing management for Google search — keywords, ad groups, copy, bids, negatives. Ready to launch from one brief.
Meta Ads
Campaign creation and ongoing management for Facebook and Instagram — audiences, creatives, placements, budgets, conversion events.
Unified reporting and budget
One dashboard for both platforms. Track spend, conversions, and ROAS together. Orchestra rebalances budget toward whichever channel is converting.
Draft-first approval
Every campaign and edit lands in a draft you review before it touches your live accounts. Nothing publishes without your sign-off.
What you get
Two platforms, one brief in.
Google Ads campaign output
Search campaign with ad groups, keywords, ad copy variants, bidding strategy, and negative keywords — ready to push live.
Meta Ads campaign output
Meta campaign with audiences, creatives, placements, and budget split — generated to complement the Google strategy.
Connected, not isolated
Your ads learn from the same brief as your content.
Other ad tools see ads in isolation. Orchestra Ads runs in the same system as your strategy, social content, email, and SEO — so each channel makes the others smarter.
Same brief, every channel.
The business analysis that generates your Google + Meta campaigns also writes your social posts and email sequences. Your ads sound like the rest of your brand because they come from the same source.
Content that ranks gets the budget.
When your organic content performs, Orchestra recommends boosting it with paid spend — extending winners instead of starting from zero.
One brief in. Strategy, ads, content, email, SEO out — all built from the same business analysis.
Results, not just spend
Reporting and optimisation, across both platforms.
Spend is only useful if you can see what it's doing. Orchestra Ads gives you one dashboard for both platforms — no more switching between Google Ads and Meta Business Manager to piece together what's working.
What you see
- Spend, clicks, CTR, CPC, conversions, and ROAS — per platform and combined.
- Daily, weekly, and campaign-lifetime views.
What Orchestra does for you
- Rebalances budget toward whichever platform is converting better that week.
- Flags ads that are spending without converting and proposes pausing them.
- Suggests new audiences and keywords based on what's already working.
You approve every change before it goes live — Orchestra doesn't make autonomous edits to your campaigns. Same draft-first workflow as content publishing.
Orchestra Ads for small business
Built for small businesses without an ads team.
Most paid-media tools assume you already know Google Ads Editor and Meta Business Manager. Orchestra Ads doesn't. Whether you're a founder, an owner, or a small-team marketer running paid for the first or fiftieth time, the workflow is the same: tell Orchestra what you want, review the draft, launch.
- Flat monthly subscription — no percentage of ad spend, no setup fee.
- Same workflow whether you spend €500 or €5,000 a month.
- Approve, don't author — Orchestra writes the campaign; you approve before it launches.
- Your accounts stay yours — cancel anytime and your campaigns stay with you.
Honest fit check
Who this is for.
Best for
- Businesses running both Google and Meta (or that should be running both)
- Founders without dedicated ad-ops or a paid-media specialist
- Brands tired of agency markup and slow turnaround
- Agencies and consultants managing paid media for multiple clients
Not for
- Brand-awareness campaigns with no measurable conversion event
- Accounts running only on platforms Orchestra doesn't yet support (TikTok, LinkedIn)
- Businesses without a website or way to convert clicked traffic
How it compares
Versus the three other ways to run paid media.
Orchestra plus OAuth account ownership, versus single-platform tools, agencies, and DIY.
| Capability | Orchestra | Single-platform AI tools | Agencies | DIY in-platform |
|---|---|---|---|---|
| Google Ads support | Yes | One channel only | Yes | Yes |
| Meta Ads support | Yes | One channel only | Yes | Yes |
| Account ownership | Yes | Yes | Sometimes | Yes |
| Time to launch | Hours | Hours | 4–6 weeks | Days |
| Monthly cost | From €29/mo | $50–$300/mo | €2K–€10K/mo + ad spend % | Free (your time) |
| Pricing model | Fixed subscription | Tiered subscription | Retainer + % of spend | Free |
Orchestra
- Google Ads support
- Yes
- Meta Ads support
- Yes
- Account ownership
- Yes
- Time to launch
- Hours
- Monthly cost
- From €29/mo
- Pricing model
- Fixed subscription
Single-platform AI tools
- Google Ads support
- One channel only
- Meta Ads support
- One channel only
- Account ownership
- Yes
- Time to launch
- Hours
- Monthly cost
- $50–$300/mo
- Pricing model
- Tiered subscription
Agencies
- Google Ads support
- Yes
- Meta Ads support
- Yes
- Account ownership
- Sometimes
- Time to launch
- 4–6 weeks
- Monthly cost
- €2K–€10K/mo + ad spend %
- Pricing model
- Retainer + % of spend
DIY in-platform
- Google Ads support
- Yes
- Meta Ads support
- Yes
- Account ownership
- Yes
- Time to launch
- Days
- Monthly cost
- Free (your time)
- Pricing model
- Free
Pricing comparisons reflect typical ranges based on publicly listed pricing pages and industry surveys, not specific competitor quotes.
Frequently asked