Ad-spend efficiency scorer
Grade your Meta or Google ads against industry benchmarks. Enter your spend, clicks and conversions for an instant score and what to fix — no signup.
Your ad numbers
Enter last month's figures from your ad account.
€
€
How we score it
We compare your CTR, CPC, conversion rate, CPA and ROAS to cross-industry averages for the selected channel. The benchmark sits at a "C" — above it scores higher.
Averages only; real benchmarks vary by industry. Add impressions for a CTR score and revenue for a ROAS score.
C
Efficiency score
74/100
Meta (Facebook / Instagram) · vs industry average
Click-through rate1.25%avg 1.10%
Cost per click€1avg €0.95
Conversion rate3.00%avg 3.00%
Cost per acquisition€33.33avg €31.67
Return on ad spend3.00xavg 2.50x
- • Your cost per click is high — improve ad relevance/quality and test more audiences to bring it down.
- • Your cost per acquisition is high — cut the weakest ad sets and shift budget to proven converters.
Free 14-day trial · no credit card
Benchmarks are cross-industry averages and vary by sector. This tool runs entirely on the numbers you enter — nothing is stored. Your real performance depends on your market and goals.